Skip to main content

Posts

The ₹98 Grocery War: Why Indian E-Commerce is Forced to Bow Down to the Local Kirana Store

Pranam परस्परं भावयन्तः श्रेयः परमवाप्स्यथ।  Bhagavad Gita (Chapter 3, Verse 11) "By fostering and supporting one another, you shall both achieve the highest good." For years, the mainstream business narrative in India followed a predictable script: The corporate tech giants are coming, quick-commerce dark stores are multiplying, and the traditional mom-and-pop Kirana store is on its deathbed. But if you look past the glossy investor decks and study the actual behavior of the Indian consumer, you will find a very different truth. Traditional retail isn't dying. Instead, India’s largest e-commerce platforms are realizing that they cannot scale without partnering with the local retail ecosystem. The latest shift by e-commerce unicorn Meesho highlights a profound truth that every Family Managed Business (FMB) in India has known for generations: In India, trust and relationships scale better than heavily subsidized logistics. 1. The Real Indian Market: The ₹2 vs. ₹98 Reality...
Recent posts

Indian Family Businesses Aren't Unorganised. They're Organised Differently.

  "Western weapons give certainty. But it's only the element of surprise that gives victory." Pranam  Every few months, I sit through another panel where a consultant with a crisp accent and a crisper deck tells a room full of Indian business families that they need to "professionalise." That they can't scale. That they don't innovate. That they're inefficient because the son sits next to the father, because decisions get made over chai instead of in a boardroom, because there's no five-year strategy document with a MBB watermark on it. I've spent about TWO DECADES, inside these businesses to know this isn't true. It's not that Indian family businesses (FMBs) are unorganised or unprofessional. It's that they are organised around a completely different operating system — one built for a different terrain, a different history, and a different kind of endurance. The Vietnam Lesson In the 1960s and 70s, Vietnam fought a war against a ...

From Risk to Resilience: The CERT-In Cyber Audit That Could Save Your Business

According to CERT-In, there is a 30% YoY increase in cyber incidents involving small and medium businesses. The Indian Computer Emergency Response Team (CERT-In)  has issued a crucial directive from  September 1, 2025 for improving cyber resilience of the MSME sector in India. As per the directive, all MSMEs must undergo an  annual cybersecurity audit  by Cert-In empanelled auditors. This regulation ensures that even the smallest organisations are aligned with national cybersecurity standards — transforming digital security from a choice to a necessity. What is the CERT-In Annual Cybersecurity Audit? The Computer Emergency Response Team – India (CERT-In) has established a framework of cybersecurity obligations for organisations operating digital systems in India. One of the key components is the  annual cybersecurity audit  — requiring organisations, including many in the MSME segment, to have their cybersecurity posture assessed and verified on a yea...

When a 158-Year Legacy Falls: What the KNP Ransomware Attack Teaches Us About MSME Cybersecurity

 Pranam In an age where cybercrime is becoming more sophisticated and frequent, no business—regardless of size or legacy—is immune. A recent, devastating example of this is The Knights of Old (KNP) , a 158-year-old UK-based logistics and transport company that became the latest casualty in a growing wave of cyberattacks. The Fall of a Logistics Giant Earlier this year, KNP suffered a severe cyber incident that forced the company to cease trading and shut down operations permanently. The attack was traced back to the Akira ransomware gang , who managed to infiltrate the system by guessing a weak employee password . Once inside, they encrypted critical data and locked down company systems. Despite KNP paying the ransom, the data was not recovered. The result? Nearly 700 employees lost their jobs , and a once-thriving century-old enterprise was reduced to a cautionary tale. KNP’s fate isn't a rare anomaly. Cyberattacks are now a daily threat , growing not only in volume but in c...

The Architect and The Sailing Master: Navigating Your Family Business with Discerning Wisdom (Vivek Buddhi)

Pranam In the heart of every Indian family business lies a unique soul—a vibrant confluence of legacy, values, ambition, and, often, complex interpersonal dynamics. It’s not just an enterprise; it’s a   parivaar   (family), a   viraasat   (legacy), and a   dharma   (duty) all rolled into one. When storms hit—be they market downturns, succession dilemmas, or internal discord—seeking external guidance is not a sign of weakness, but of profound wisdom. But a critical question arises: What kind of guide do you need? The modern world offers two distinct labels: the  Consultant  and the  Mentor . Many business owners find themselves trapped in this binary choice, often hiring one when they need the other, or worse, needing both but not knowing it. At  VCS , we believe this is a false dichotomy. The most effective guidance, especially for the nuanced world of family businesses, is not about choosing one over the other. It is about embracing a h...