The number of startups and micro, small and
medium enterprises (MSMEs) are growing in India. They contribute considerably
to the Indian GDP. They will play a crucial role in making Bharat a $5 trillion
economy in the near future. They face many challenges to making their
businesses sustainable and profitable. Cyber threats have emerged as one of the
significant threats for big corporations as well as MSEMs. Cyber threats remain
similar for big corporations as well as MSMEs. This is because both kinds of
organizations use technology to capture, process and store sensitive data and
information. This data includes financial data, customer data, intellectual
property (IP), transactional data, and business emails.
Major cyber threats to MSMEs and startups are
spam and phishing attacks, ransomware attacks, distributed denial of service
(DDoS) attacks, identity theft, data theft, and IP theft. A recent report by
the Cyber Peace Foundation revealed that 43% of cyberattacks target MSMEs and
startups. The report's findings show that about 46% of SMEs are clueless when
addressing cyber risks. Furthermore, around 60% of these small businesses that
fall prey to cyber incidents shut down within six months. A study by cybersecurity
firm Trellix indicated that Indian SMEs faced an average of 37 cybersecurity
incidents daily, leading to a loss of nearly 7 per cent in revenue.
Big corporations are making investments in
cybersecurity technologies to tackle cyber challenges. MSMEs and startups are
at a disadvantage as they operate with limited resources. However, business
owners must realize the financial implications of cyberattacks. It is essential
to recognize that allocating resources to cybersecurity is an investment in the
long-term protection of the business. Investing in cybersecurity early on is
more economical than coping with the fallout following a breach, which can include
monetary and reputational losses and legal ramifications.
Ignoring cyber threats will not solve business
owner's problems. They need to understand cyber risk and take steps to mitigate
it. The following points will help business owners to minimise cyber risks.
1.
Acknowledge
cyber risk as a business risk.
2.
Use
a holistic approach to cybersecurity rather than deploying cybersecurity
countermeasures like anti-malware and firewalls without an appropriate
strategy.
3.
Educate
your employees and other stakeholders about cyber threats and their roles in
preventing them.
4.
Stay
prepared for cyberattacks.
5.
Work
with the right technology partners.
In conclusion, SMBs and startups are central to
India's growth story. With limited resources, they are also an attractive
target for threat actors. Cyber incidents may have devastating effects on SMBs
and startups. They must prepare themselves to take the cyber challenge head-on.
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